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Amazon
Bookstore
I read and review a lot
of sales and business
books but I can't read
them all.
Do you have one to recommend
that changed how you sell
and gave you better results?
Contact
us and let us know!
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I am often asked
to recommend the best sales
book. I don’t believe
there is one sales book that
fits all situations but there
are a few classics that belong
on the bookshelf of every professional
salesperson or sales manager.
Remember: If you buy one good
sales book for around $20 and
put its ideas into practice,
you can increase your sales
or commissions by several thousand
dollars or more. Wall Street
has never reached that rate
of return, even in its best
year!
I recently asked Amazon.com
how many books on selling they
offered. The response came back…
4,343! That’s too many
for anyone to sort through and
if you did, you wouldn’t
have any time left to sell.
Don't forget, here are my favorite
sales tools:
Savvy
Selling 101:
How
to Sell More, Sell Faster and
Keep Smiling!
WHAT
YOUR CUSTOMERS DON'T WANT YOU
TO KNOW:
72 Ways to Overcome the Price
Objection
ONE BIG IDEA to Rocket
Your Sales
Now
on to my 10 top favorite books
from Amazon. If you order them
from my site, they'll ship through
good, old dependable Amazon.
After you receive your books,
or if you have a favorite to
recommend, let me know what
you think. Thanks! Michelle
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Forget
his personal life. This
is great Business advice.
Buy it. |
 
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WINNING
by Jack Welch and Suzy
Welch
This book has 19 short
chapters. Each has one
solid nugget of wisdom
from a very successful
guy. I heard him speak
in person and the book
has his voice, which
is great.
There is at least one
truth in here for every
business owner, manager
or employee - and that
one truth could be worth
tens of thousands of
dollars and save you
hundreds of hours of
frustration and wasted
effort. Why not learn
from Mr. Business Success?
Amazon's offering this
$28 book for 45% off.
What are you waiting
for? Get it today. Read
it. Use it. And you
can thank me later. |
| If
you want to learn how
to be invited into
your customer's lives,
get this book |
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Permission
Marketing: Turning Strangers
Into Friends, and Friends
into Customers
by
Seth Godin
This book is considered
the landmark in a permission
marketing - the opposite
of mass-mail direct
marketing. You will
learn the why - and
how - of getting invited
into the lives of your
customers and leveraging
that into sales. |
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Motivation from
"the Master Motivator"
- Zig Ziglar |
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See
You at the Top
by
Zig Ziglar
I have been a fan
of Zig's for over 25
years and he has been
motivating sales professionals
in all industries for
maybe twice that long.
His idea, "You
can have everything
in life that you want
if you'll just help
enough other people
get what they want,"
has inspired me all
these years. No sales
library is complete
without at least one
book by Zig and this
is one of my all-time
favorites. |
| If
You're Brand New to Sales |
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Your
1st Year
in Sales by
Tim Connor
Very nice, "Dummies-style"
book that covers the
basics of sales. I recommend
this to all new salespeople.
This would also be a
nice gift for someone
starting out in sales.
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| If
You Want to Be More Persuasive
with E-mail or Other Writing |
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Words
that Sell: The Thesaurus
to Help You Promote
Your Products, Services
and Ideas by
Richard Bayan
Here's a classic,
written by a copywriter,
someone who gets paid
to write persuasively.
I like it because it's
well organized AND Bayan
teaches the psychology
of copywriting too.
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| If
you want to understand
people better & and
how to sell them faster
and easier |
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The
Art of Speedreading People:
How to Size People Up
and Speak Their Language
by Paul
D. Tieger, Barbara
Barron-Tieger, Marly
A. Swick
If you want to sell more
by being able to connect
with a wider variety of
personality styles -
this book is for you.
It's based on Myers-Briggs
and I reference it when
I speak on How
to Speak Your Customer's
Language.
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| To
Boost Your Creativity
in Solving Selling Problems
(or any other type) |
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Roger von Oech's
"Creative
Whack Pack"
This is a deck of
64 cards, each with
an idea, like "See the
Obvious," "Slay a Sacred
Cow" or "Imagine How
Others Would Do It."
For brainstorming or
getting your creativity
juices going, trust
me, these are great.
This would also make
a great customer thank-you
gift. |
| Attention
Experienced Sales Pro's
- this book's for you |
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How
Winners Sell: 21 Proven
Strategies to Outsell
Your Competition &
Win the Big Sale
by Dave Stein
If you've been selling
for a few years, this
book is for you. It's
easy to read and has
some good, practical
ideas. Remember, just
one new idea put into
practice can make you
a lot more money.
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| For
Complex B2B (Business
to Business) Selling |
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The
New Strategic Selling:
The Unique Sales System
Proven Successful by
the World's Best Companies
by Stephen
E. Heiman, Diane
Sanchez, Tad
Tuleja,
An update of the 1985
classic. If you're selling
a big-ticket item to
a team where you need
to get everyone to say
"yes," buy this book.
It is generally considered
the industry standard.
It's not the easiest
read you'll ever have
but if this is your
situation, buy it. Read
it. Use it.
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