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About Michelle Nichols

Biography of Michelle Nichols

From BusinessWeek to the Business of Hugs - and Back!

"If I can sell sophisticated organizations, like the University of Phoenix and the Nevada Fire Show, to pay me to speak to their employees about the importance of hugging their families in THIS economic climate, I can't imagine there's ANY product or service that I can't help you sell more, close faster and for more money!" Michelle Nichols September 2009

Very Quick Bio

Sales Expert
Award-Winner
National and Global Viewpoint
BusinessWeek Celebrity

Quick Bio

Sales Expert
In professional sales or sales speaking since 1981. Sold for five different companies (hardware, software, networks, consulting services and headhunting services.) Started and ran five of her own companies (sales coaching, children's safety products, sales speaking, publishing, and work-life balance speaking.) Started or led four chapters of the National Association of Saleswomen 1981-1991. Past Chair of the Sales speakers for National Speaker's Association.

Helped her clients sell more of a W I D E variety of products and services, including: industrial products (Swagelok, pumps,) professional services (accounting, legal, marketing, meeting planning, training, photography,) health care services (physical therapy, hypnotherapy,) construction (water well drilling, signage, appliances, doors,) financial (insurance, investment,) technical (computer services, consulting,) association memberships (American Soybean Association.)

Award-Winner
Won the 2008 Nevada Governor's Award for Start-up of the Year for her company, Hug Your Kids LLC.
Had something happening in 28 states! for the 2nd year of her holiday - National Hug Your Kids Day on July 20, 2009. Included ties to Major League Baseball, nationwide billboards and nationwide online sites.
Won 2008 Finalist for Best Books Award for book she wrote and published, "Hug Your Kids Today! 5 Key Lessons for Every Working Parent"
Won 1982 Salesperson of the Year for the Financial Division of NCR Corporation.

National and Global Viewpoint
Has lived and sold on all three coasts of the U.S.- New Jersey, Texas, and California / Nevada. Has had visitors to her website from over 50 countries. Her columns have been translated into Spanish, Portugese and Hungarian.

BusinessWeek Celebrity
Wrote the Savvy Selling column for BusinessWeek.com bi-weekly for 6 years. Created and recorded 45 interview-style podcasts for BusinessWeek, featuring a variety of Sales superstars, starting with Mr. Zig Ziglar.

Bio for Newsletters - or Your Boss

Sales leaders throughout corporate America and major associations read and respect Michelle Nichols’ Savvy Selling columns in BusinessWeek.com. Every two weeks for more than five years, over 200,000 sales professionals in over 50 countries around the world have benefited from her insights on sales. Her Savvy Selling podcast for BusinessWeek.com currently ranks near the top 20 in the world for sales podcasts. Michelle is a long-time professional salesperson and five-time entrepreneur.

Michelle excels at identifying and solving sales problems; she's known for being a deep thinker and a prolific idea generator. She delivers her critical thinking through speaking, writing and consulting. Michelle is past Chair of the Sales Group of the National Speaker's Association and current leader of the Reno chapter of NSA.

Michelle speaks to thousands of salespeople each year, sharing her insights on what’s cutting-edge in selling. She is considered one of the leading experts in her field. Michelle’s audiences include Hewlett-Packard, Hibernia Bank, the National Association of Business Owners and the Association of Association Executives.

Additional Background Information on Michelle Nichols

Michelle Nichols has extensive sales and entrepreneurial experience. What's special about Michelle is she can apply her experience and explain sales in a way that's understandable to a general audience as well as experienced sales professionals. She speaks so that anyone who hears her says "Aha," and then can put her ideas to use immediately and start experiencing better results and higher sales.

Sales experience
First and foremost, Michelle Nichols is a salesperson. She loves to go "belly to belly" with prospects and customers. While cracking open new accounts is her specialty, she also enjoys long-term relationships with her valued customers.

She was a top-rated salesperson for various companies for over ten years, including: NCR Corporation - Banking equipment; Amdahl Corporation - Clones of IBM Mainframe and related equipment; Cap Gemini America - Technical services; Interlink - Networking equipment; and QCI - Technical headhunting services

Entrepreneurial experience
Michelle started, ran and sold two of her own companies:

  • The Sales Coach in Mountain View, CA
  • FamilySafe Inc. in Houston, TX

    Now she runs her own sales consulting and speaking practice.
  • Professional education
    Over her years of selling, Michelle has participated in many weeks of professional sales education provided by her employers. She has also read or heard on audio-tape over 100 books on sales and related subjects.

Michelle founded, led or contributed to four chapters of the National Association of Professional Saleswomen (NAPS) for over a decade in San Francisco, CA; San Jose, CA; Central NJ; and Houston, TX. Their monthly dinner meetings with a speaker on some aspect of how to grow your sales greatly added to her sales education.

Formal education
Michelle graduated with Highest Honors in 3 1/4 years with a B.S. in Agricultural and Business Economics from the University of California at Davis. She had internships at a major investment brokerage and a financial planning company.

Want to read her resume? click here.


For Introduction and Photos, click here.


Even More Background on Michelle Nichols, AKA "the 411"

Who is your hero? And why?

I have many heroes. Anyone who achieves extraordinary results with ordinary resources is a hero to me. One of my heroes is Mother Teresa. Even though I am not Catholic, I admire how she saw the human dignity in people under the worst circumstances and she worked with tremendous love. I also admire Condoleezza Rice for being classy, a handful of college sports coaches for their leadership, and my Uncle Al, for showing me that a life in Sales can be FUN! as well as rewarding.

What one event in your childhood had the greatest effect on what you do today?

My childhood friends tease me that I was an entrepreneur since forever - I sold Girl Scout cookies with a vengence, had lemonade stands in the summer and made and sold bread dough bread baskets too. Almost all of my extended family works for the government so I am the crazy capitalist in our family.

If you weren't doing what you do today, what other job would you have?

I love to sell. I'd be selling products, services, government programs, ideas, legislation or experiences - something!

What "lesson from mom" do you still live by?

Remember to write thank you notes. I make my kids write them for every gift after every birthday and Christmas.

What's the one thing you want to accomplish before you die?

I want to raise my children to be productive, independent, contributing members of society.

If you could spend a week anywhere in the world, where would it be?

Paris - France, not Texas. My dad's family is very French and I'm named "Michelle" because it's a French name.

Do you have a pet? If so, what has it taught you?

Oreo, my Old English Sheepdog, teaches me the value of loyalty. He is not smart, he can barely see, hear or smell but he is extremely loyal and we love him. Penny, the Golden Retriever, teaches us unconditional love. No matter what happens, she thinks we're all terrific.

What's the craziest thing you have done?

That I'll admit to? Let's see...I once had a headhunter get me a great job. He and his client, my future boss, had an on-going joke about eating lobster for lunch. After I accepted the job offer, to say "thank you," I hired a singing telegram person to get a live lobster, put a leash on it, and walk it into my headhunter's office and sing a song. The headhunter still laughs about it, many years later.


Michelle Nichols is MORE ...
than a traditional sales speaker, trainer and consultant because while she's been top dog, #1 sales rep and all that, she's also been through a tragedy in her personal life - the sudden death of their 8 1/2 -year old son, Mark. This life-changing event gives her compassion and a perspective you won't find elsewhere. Check out www.HugYourKidsToday.com to learn how she turned her tragedy into a national movement.

Contact Michelle Nichols.

 

 
 

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